Economic impact Research Paper Example | Topics and Well Written Essays - 1250 words

Economic impact - Research Paper Example of one such nation where demand for coffee has reached an epitome so much so that it accounts for being one of the largest consumers of the commodity in the world. Annual consumption of the good is near to 4.5 kilograms per capita in USA, clearly indicating the degree of popularity that coffee has attained among Americans. Despite the downfall in the income growth rate of the nation, the nationals continue to spend an average of $165 per year on coffee with 54% of them consuming it on a regular basis (International Coffee Organisation, 2006). The present paper is a case study on how a push cart selling hot coffee and cappuccino in the industrial belts of Cleveland, Ohio and Houston, Texas will fare in its business. Objective of the paper will be to draw a conclusion about the prospects of the business in either location on the basis of the degree of demand and the economic influence it will impose. Production of coffee in USA is concentrated only within the states of Hawaii and Papua, though the nation imports a lumpsum quantity of coffee from Latin American nations, whose tropical climate are suited for its growth. In fact, as far as the data of 2001 is concerned, USA is the largest importer of coffee beans accounting for more than 25% of gross imports of the product. However in terms of production, USA produces only a fraction compared to its huge demand for coffee. Hence, a majority of the coffee being supplied in various parts of the nation comes from its imports from South American economies of Colombia and Brazil (International Coffee Organisation, 2006). Demand for coffee depends upon a number of factors which tend to vary from place to place, leading to diverse outcomes of business ventures. In Ohio for instance, these factors could be elaborated as follows. Population – According to census conducted by US Census Bureau in 2008, Cleveland comprised of 397,901 people out of whom 47.8% were males and the rest of them being females. This statistic is

Dance used in marketing Essay Example | Topics and Well Written Essays - 1500 words

Dance used in marketing - Essay Example Another reason for selecting dance for evaluation as a trend is because it has seemingly better reach to the audiences because it just not allows audiences to get entertained but also get awareness of the product. Some of the elements which have been specifically considered certain to this opinion paper are the constituents of this type of advertising. In other words, the musical interference of this advertising tool with the consciousness of the audiences has been marked as an informative aspect of the subject. The explanation of these elements and specific areas of the advertising tool have been done on the basis of its interference through TV commercials. There are other elements which have been notified throughout the opinion paper but the most important element which has been considered central to the evaluation of the advertising and marketing tool is sound element of dance as an advertising tool. In addition to the different elements which were chosen to breakdown the analysis of the trends of advertising, I used a number of books, artifacts and advertisements. These stimulus materials are easily accessible in the online databases. Some of the advertisements have also been attached below which gives a clear insight of how the dance is employed in advertising as a means to revive brand image in the mind of audiences. Special consideration was give to the ad entitled T-Mobile dance ad camping (see link below). These ads provide clear understanding of the ways dance is being used as the most effective way to built brand awareness which stays in the consciousness of audiences for longer period of time. In order to provide an illustrative yet interesting opinion on the subject of matter, I have employed careful skimming of ads which have employed dance as a tool for marketing. During the research for the ads which have employed dance technique to reach to the audience for the purpose of sharing awareness of the brands, there were a great a great deal of diffe rence in the presentation of the ads. Also, I had to skim down the ads using mechanism of categorization. There were marketing campaigns which employed dance as a competition for winning the hampers by the sponsored brand while on the other hand there was storyboard of the ads which were based upon expression through dance. By categorizing the ads, it became relatively easier for me to reflect on the dance tool of advertising. Furthermore, the expository reflection of the mechanism is evident in the book by Huntington (2011) which I have used in order to generate my opinions regarding the trends in advertising. Opinion Section: Marketing and advertisement are two exceptional and different forms of art that persuade people. Marketing and dancing forms are closely related in a sense that both are considered as vital expression of societal activities and these have a deep impact on societal members who intend to promote these art forms. Dance and techniques of marketing both are cognit ive in nature as they have great influence on psychological development of the people. In other words, it can be stated that advertising and dance are considered as the means of communication that divert attention of mass audience and create uniform passive thoughts in them. Use of dance in the advertisement is one of the most interesting and common approaches that contribute to grab an audience’s attention and interest in a more efficient manner today. Advertisement